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Will HEXO's "Bake Sale" Ruin Its Chances of Posting a Profit?

Will HEXO's "Bake Sale" Ruin Its Chances of Posting a Profit?

In the second quarter of 2020, spending on the legal pot market in Canada finally came in ahead of the black market. One of the big reasons the industry has been making progress is that companies have been introducing value brands that are more competitively priced. This month, HEXO (NYSE: HEXO) announced the launch of a new brand called Bake Sale, which promises to be even more aggressive in terms of price.