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Nike Pilots New Customized Shopping Concept in China

Nike Pilots New Customized Shopping Concept in China

Following up on its commitment to galvanize its digital model, Nike (NYSE: NKE) is launching the next stage of its digital transformation in the form of a new store concept called Nike Rise. The idea behind the store is to link the digital and in-store shopping experience with the customer's preferences and the community's sporting habits. The concept is powered by data supplied by customers through Nike's apps, combined with information about real-time sporting events in the customer's city.