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It All "Ads" Up in New Deal for Roku Stock

It All "Ads" Up in New Deal for Roku Stock

It's hard to frame a new strategic alliance between Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) as anything other than a win-win arrangement. It's easy to see what Roku will be getting out of the deal. The streaming video pioneer will be buying Nielsen's Advanced Video Advertising business, a transaction that include's Nielsen's video automatic content recognition and dynamic ad insertion technologies.