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Walmart Grows Its Fashion Presence

Walmart Grows Its Fashion Presence

On Sept. 21, Walmart (NYSE: WMT) launched Free Assembly, a new private-label clothing line for men and women. The fashion brand will be available online and in 250 stores, offering elevated style essentials at value prices. Denise Incandela, SVP Women's Group, Elevated and Online Brands, wrote about Walmart's goal to become a major contender in fashion retail: "Through our ongoing strategy of expanding our assortment for our customers, we've shown that we're serious about establishing Walmart as a fashion destination."