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Yum! Brands' Taco Bell Tries Out Its Own In-House Plant-Based Meat

Yum! Brands' Taco Bell Tries Out Its Own In-House Plant-Based Meat

Brands (NYSE: YUM), is launching a new product to test customer demand for meat alternatives. CNBC reports the Cravertarian Taco -- now on sale in Tustin, California -- features Taco Bell's own plant-protein meat substitute, made from a mix of pea and chickpea protein. Taco Bell was previously reluctant to offer plant-based meat dishes because it already had vegetarian items.