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Virtual MVPDs Are Suffering the Same Fate as Traditional Cable

Virtual MVPDs Are Suffering the Same Fate as Traditional Cable

Google's YouTube TV is raising its monthly rate from $50 to $65. The company cited those additional channels, its deal with AT&T (NYSE: T) to offer subscribers HBO Max, as well as some new features in its price increase announcement. YouTube TV had been the lowest-priced virtual multichannel video programming distributor (vMVPD) that offered a full-fledged cable subscription replacement.