How Has Starbucks Stock Performed Since the COVID-19 Pandemic Began?

How Has Starbucks Stock Performed Since the COVID-19 Pandemic Began?

Starbucks (NASDAQ: SBUX) fell 40% from peak to trough as a direct result of the pandemic. Interestingly, average ticket size per customer actually rose by 25% during the period meaning that the profit and sales declines were driven by steep declines in customer traffic. As Starbucks stores continued to open, ticket growth slowed and customer traffic began to normalize.