Why Ford Stock Is Rising Today
Shares of Ford Motor Company (NYSE: F) were moving higher again on Wednesday morning, on growing signs that the company's new Bronco SUV lineup is resonating strongly with consumers. As of 10:30 a.m. EDT today, Ford's shares were up about 4.9% from Tuesday's closing price. In fact, as Ford revealed on Monday night, it's back in three different flavors: the "regular" Bronco, a Ranger-based SUV offered in two- and four-door versions, and a smaller Bronco Sport that shares its basic architecture with the Ford Escape.
