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Pelaton Makes Further Global Push With Two New Hires

Pelaton Makes Further Global Push With Two New Hires

While fitness enthusiasts have been forced to stay home due to lockdowns, and are faced with gym closures and social distancing rules, at-home fitness has become a very important part of the active life. Both have senior vice president status and are meant to establish brand awareness in global markets. Dara Treseder will head up global marketing, which is meant to increase the company's brand presence globally.