The singer’s six-product MDNA Skin line isn’t yet available in the United States, but that hasn’t stopped the Queen of Pop from teasing her social media followers with her favorite products. On Friday, she shared a video of herself getting the MDNA Chrome Clay Mask slathered on her face with a conventional butter knife.
On her Instagram story, which is seriously worth a look, her facialists continue to apply the mask and then remove it, all at the Material Girl’s instruction. Naturally, because this is Madonna, she also sings while it’s all happening.
The mask is a super-luxe concoction worthy of Madonna (and of the pop star inside everyone). Its active ingredient is volcanic clay from Montecatini Terme in Tuscany, the Italian town known as a wellness-spa destination. Unlike the typical dry-then-crack clay mask, MDNA’s version reportedly stays creamy when applied. It’s also technologically savvy. The clay is magnetized, so you remove it by dragging a magnetic brush over your face. No rinsing necessary. And it just looks impressive. The best part? The mask stays on for only five minutes. It must have been designed either for rushed mornings or for the busy schedule of the world’s most famous music icon.
Madonna herself demonstrated the magnet-removal innovation last year on Instagram. “You want this product. I want this product,” she said.
Aside from the mask and its removal device, the line includes a face wash, serum, rose mist, eye mask, and a not-yet-released eye serum. All products have prestige prices, from $4,860 Japanese yen (about US$43) for the face wash and 62,640 yen (about US$567) for the mask and regenerator set.
Madonna has been teasing the U.S. release of the mask for months, but for now, all MDNA Skin products are available only in Japan. Does anyone we know have a Japanese vacation and a large suitcase?
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