The Makeup Museum is launching a merchandise series with Nordstrom.
The new museum -- which is set to open its doors in New York this May -- is marking the launch of its first, immersive ‘Pink Jungle: 1950s Makeup in America' exhibition by launching the 'Gift Shop by Nordstrom' on May 1. Products will range from makeup and fragrances to tote bags and compact mirrors, and the museum hopes the initiative will echo the importance of department stores in the beauty retail landscape of the 1950s.
While artifacts such as Max Factor's 1959 Creme Puff compact and Erno Laszlo creams and treatments from Marilyn Monroe's personal collection will be on show at the exhibition, the Makeup Museum mobile app and website will also let shoppers locate artifact-inspired finds via the Nordstrom website.
"A great example of a 1950s-era beauty retailer is the one recently depicted in the show 'The Marvelous Mrs. Maisel' which illustrates perfectly how much at the heart of the retail experience the beauty counter was for the women of that time," said Makeup Museum Co-Founder Rachel Goodwin in a statement. "Women flocked to these modern temples not only to discover new products and trends but also to take part in a cultural and social experience as well. Our hope at the Makeup Museum is to provide our visitors with a small window into what that type of retail environment would have felt like for the consumer of that era by offering a current range of hero products through a unique historical lens."
Tickets are set to go on sale on March 1, with an early access waitlist now live at https://makeupmuseum.com.