“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter, “1. Not differentiating from competitors. 2. Not humanizing 'tech talk.' 3. Not tuning their messaging to prospects’ stage of awareness at the appropriate stage of the funnel.”
In an oversaturated market, how can you differentiate yourself? This week in marketing, Sanders took the time to answer that, break down B2B SaaS marketing, and tell us how marketers can do it right. Anna Heim, Extra Crunch daily reporter, interviewed Robert Katai, a Romanian marketing expert, as part of our TechCrunch Experts series. If there’s a growth marketer that you think we should know about, fill out our survey and tell us why!
Marketer: One Net Inc.
Recommended by: The Good Ride
Testimonial: “Exceptional SEO expertise. My e-comm startup relies 100% on SEO traffic and three years ago we were delisted from Google because we didn't understand about duple content. One Net fixed our site and optimized it for Google, which allowed us to get back into the SERPs. Bottom line is: They saved our business.”
Marketer: Natalia Bandach, Hypertry
Recommended by: Jean-Noel Saunier, Growth Hacking Course
Testimonial: “Natalia is someone with an out-of-the-box approach to growth drivers and experimentation, full of creative solutions and many ideas that she quickly tests through experimentation. Rather than focusing on one area, she tries to verify what makes the most sense to a business and designs experiments that are crucial not only short but also long term. She is an ethical growth manager, likes to know that the business brings real value and is ready to pivot in every direction, [which] she does fast, however, with a focus on the team's well-being, professional growth and always avoiding burnout.”
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Marketer: Avi Grondin, Variance Marketing
Recommended by: Adam Czach, Explorator Labs
Testimonial: “They have a hands-on approach and worked with my team to not only drive results, but educate us on how we can grow our company further.”
Marketer: Nate Dame, Profound Strategy
Recommended by: Amanda Valle, Adobe
Testimonial: “They offered a robust content research, management and writing platform, which is enabling us to manage, produce and collaborate around our content better.”
Marketer: Oren Greenberg, Kurve
Recommended by: Michael Lorenzos
Testimonial: “He's the most well-versed growth marketer I've met with a wide range of expertise and an uncanny ability to zoom in and out for business context and tactical implementation.”
(Extra Crunch) Are B2B SaaS marketers getting it wrong?: Konrad Sanders, a content strategist in addition to being the founder and CEO at The Creative Copywriter, wrote about SaaS marketing for Extra Crunch. He dove into what SaaS marketers are getting wrong, how to stand out in the crowded industry and the importance of how to approach each section of your funnel. Sanders says, “By creating content for every stage of the funnel, you’ll address your prospects’ concerns at the appropriate point in the buyer journey and increase the chances that when they do come to make a purchase, it’s with you.”
Romanian marketing expert Robert Katai explains how to get the most out of your content: This week, Anna profiled Robert Katai. Katai told her all about Romania’s startup scene and his views on repurposing content. When speaking about using content for carousels on Instagram and LinkedIn, he says, “The first slide should grab attention — it can be a question. The second slide can be a link to the interview so that even if people don’t click it, it will be on their minds. Then you can have slides with insights.” Read the full interview to find out what the third slide should be!
Tell us who your favorite startup growth marketing expert to work with is by filling out our survey.