Malaysia Airlines warms hearts with unique Chinese New Year ad

Malaysia Airlines (MAS) has warmed hearts by putting out a Chinese New Year commercial with a difference: non-Chinese Malaysians extending their holiday greetings in Mandarin and dialects.

In a post on its Facebook page, MAS said, “The richness of Malaysia begins with our people. Experience a truly Malaysian greeting this Chinese New Year.”

Since the ad was uploaded on Facebook on Wednesday (25 January), MAS has received praises from Malaysians and others for its focus on the rich cultural diversity of Malaysia.

Facebook user, Kenny Teoh, said, “This is the BEST CNY advertisement of the year, and it doesn’t involve any Chinese! Bravo!”

Another user, Hisham Jahudi, said, “Fantastic effort by MAS. Perfectly clear message: cherishing the diversity in our people which is one of our nation’s greatest assets.”

The ad has been viewed more than 870,000 times and shared more than 13,700 times as of Friday afternoon.