Malaysian platform Amazon an April Fool's prank: iPrice

NOR AIN MOHAMED RADHI

KUALA LUMPUR: The excitement of having the world’s biggest online mall, Amazon, on Malaysian shores by year end was short-lived as the news has turned out to be an April Fool’s prank.

On Apr 1, the news on Amazon set to be launched in Malaysia with iPrice as its affiliate partner, was reported in several news portals together with a screenshot of the so-called Amazon Malaysia homepage (Amazon.my).

However, further checks on the announcement (similar to the press release sent to the media) on the iPrice website, a line stating: “Oh, and Happy APRIL FOOL'S DAY ;)” was added at the bottom of the statement.

iPrice Group public relations and content marketer Jeremy Chew said the prank was not meant to deceive but to entertain, especially those who are looking forward to have a Malaysian platform of Amazon.

“As one of e-commerce merchants, we were excited when we got to know the news that Amazon plans to enter the Southeast Asian market through Singapore.

“We were curious on how the e-commerce business will look like if it was set up here. Thus, we decided to carry out an imaginary scenarion as to how it would look like," he said when contacted today.


Chew said in a press release sent to the media, its designers had incorporated some local humour - on guys getting rings stuck in their private parts, on Sijil Pelajaran Malaysia (SPM) student critised for putting make-up as well as about the Raja Bomoh.

He said the group was surprised that the news has been mistaken to be legitimate.

“However, just like I said before, it was to entertain the people on the day. The only day in the year that we can have a good laugh with pranks,” he said.

Jeremy said as the news was widely shared on the social media, it clearly showed that there is a huge demand for Amazon to enter Malaysia.

“It seems that we are not the only ones excited about it, but Malaysians in general. We hope this will send a clear message to Amazon.” he said.