Marc Jacobs explains twins campaign

Marc Jacobs plays with the idea of twins for Louis Vuitton’s Spring campaign so he could “heighten the message of repetition”.

The Spring/Summer 13 had a graphic feel, with models boasting pieces in large checks such as black and white or yellow and white. Hems were kept to just above the knee while dresses had three-quarter sleeves and an almost shift feel, giving a nod to the ‘60s which was completed with the mini beehive hair.

In the accompanying campaign pairs of models pose in similar outfits, with creative director Marc discussing his inspiration in a new video posted on elle.com.

“As usual we’ve worked with Steven Meisel who’s done a beautiful job of making a very fresh and visually stunning campaign,” he explained. “The idea of pairing the girls as twins I felt heightened the message of repetition, the repetition of pattern. Sometimes they’re perfectly matched twins and other times they are mismatched twins.”

During the Paris Fashion Week Show, models strutted around a yellow-and-white checked catwalk after coming down a giant escalator. Artist Daniel Buren helped create the set and also features in the promo, discussing how much fun he had.

“It’s almost for me a surprising kind of collaboration because I get very impressed by the possibility to see the result so quick,” he explained.

Daniel has previously admitted he initially thought Marc was “crazy” when he realised the designer wanted him to help create the lavish set in less than two months.

© Cover Media

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