Manila, Philippines --- Manila Bulletin, the Philippines' leading national newspaper, will hold a three-part job fair that will connect with more diverse clients.
"People would always think that a job fair is only for call centers, [but] we are not. This is a change," Manila Bulletin Classified Advertising Vice President Lyne Abanilla said of the upcoming events in an interview.
Bearing the theme "Your First Day Of Work Starts With Us," the 6th Classifieds Job Fair 2013 will hold its first leg at the SM North EDSA Skydome on August 13-14. The job fair will then shift to SM Cebu on September 24-25, and then to SM Sta. Rosa in Laguna on October 15-16.
With over 50 employers, various industries will be integrated in the job fair which is expected to cater to some 5,000 jobseekers ranging from fresh college graduates to "workers who want a change of environment."
"We have a hospital, a bank, and of course, call centers joining," said Abanilla. "We are also trying to knock on the doors of real estate industries."
Among the companies that have already committed their participation in the job fair are AXA Philippines, one of the major life insurance products providers; Startek, Inc. and 24/7, Inc. which are both part of the business process outsourcing (BPO) industry.
Abanilla said the two-day events will be will be "a one-stop shop and will be held in partnership with the Department of Labor and Employment (DOLE), PhilHealth, and other concerned agencies.
"This year, we have a personal touch with our clients. We visit them and we don't do this normally," said Abanilla.
Manila Bulletin managers, who are equally good speakers and have good topics to discuss, will be among the event speakers gracing the event, according to Abanilla.
"[It is an] ambitious [move] to utilize homegrown talents. Even the models in the posters are Manila Bulletin employees," said Abanilla.
Aside from the usual campaign in billboards, radio plugs, posters and flyers, the event is supported by a massive campaign through transit advertisements in buses and jeepneys, according to Abanilla.
"MB employees also [carry] in their vehicles the poster of the event and all of the branches of Manila Bulletin are posted," she said.