Today McLaren Automotive revealed its new £1.2bn business plan dubbed Track 25. This builds upon Track 22, the British supercar brand’s plans leading to the year 2022, and lays out ambitious targets for the next seven years.
Between now and 2025, McLaren wants to launch 18 new models and derivatives to expand its portfolio – one of which will be a successor to the mighty P1 hybrid hypercar. As of yet there are no further details on what other new models might arrive in the near future, but we do know that the 243mph-plus BP23 is on the way and that the 570S will soon be replaced.
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McLaren also wants every car in its range to be a hybrid and follow in the footsteps of the P1. The Woking, Surrey-based outfit says it intends to develop new technologies for batteries that are not only lighter, but charge faster, too. The aim is to create a high-performance battery that will be good for 30 minutes of track use.
Other new technologies being explored include augmented reality, increased cyber protection, improved vehicle tracking and over-the-air updates. The latter will enable software fixes and alterations to be downloaded by the car without the owner needing to take time out to visit a dealership.
In 1981, McLaren pioneered the carbon-fibre monocoque to make its Formula 1 cars even lighter while increasing core strength. Every McLaren road car uses the same technology to ensure that each model is the lightest in its segment. This ethos will continue into the future, with the aid of the new £50 million McLaren Composites Technology Centre.
Mike Flewitt, chief executive officer of McLaren Automotive, said: ‘We are a luxury brand that is committed to investing in innovation, whether that’s in the development and manufacturing of our own carbon-fibre tubs as part of a new £50m British-based production centre, new powertrains with our entire range due to be hybrid by 2025, or the deployment of technology to enhance the driving and owning experience.’
McLaren cars are currently sold in 31 different markets around the world, supported by 86 dealerships. New territories are currently under evaluation such as Russia, India and Eastern Europe. By 2025 there will be at least 100 McLaren dealerships worldwide.