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Media OutReach launches Media and Journalist Insights Dashboard To Set a New Reporting Standard for The Newswire Industry

  • Pioneering report explains howjournalists interact with press releases

  • Insights help agencies and publicrelation professionals build stronger media relationships and execute moreeffective communications programs


HONG KONG, CHINA - Media OutReach - 25 April 2019 - Media OutReach, Asia Pacific's first globalnewswire has launched a pioneering Media and Journalist Insight Dashboard toaddress one of the biggest business challenges faced by the PR industry --gaining accurate insights into how journalists interact with press releases. Thisinsight also addresses question on whether press releases are still relevant inthe digital age by proving that journalists do read press releases that aresent to them.



Media and Journalist Insights


The new reporting tool leverages Media OutReach'sproprietary distribution, tracking and reporting technology and a database of morethan 80,000 journalists in 22 countries across Asia Pacific. This qualitativemeasurement tool is new to the PR industry and addresses one of the mostchallenging aspects -- understanding how the media uses any releases issued. Theresults allow PR professionals to know precisely which media is interested intheir news. This information helps PR professionals to gain knowledge of theirtargeted media and supports the development of strategic communication plans.This is especially important for PR professionals with regional responsibilityas this insight allow them to understand the media interest country-by-bycountry.


This new qualitative measurement tool shares informationon how many journalists receive a press release, details how many open it --both by publication and by country -- and pinpoints the conversion rate betweenreleases opened and those written up.


"At Media OutReach, we invest in technology innovations thataddress the challenges faced by the PR industry. As the only newswire with ourown distribution network in Asia Pacific, we aim to work on creating betterdistribution and reporting to enhance efficiency. With the introduction of the Mediaand Journalist Insight Dashboard, we are providing the answer to a question thathas long been a nearly impossible challenge ," said Jennifer Kok, Founder and CEO of Media OutReach.


This pioneering report is provided free-of-charge as partof Media OutReach's standard post release reporting package. It enables PRprofessionals to gain insights into specific media following each news release.


"Since not every press release garners a write up byjournalists, tracking each reporter's interaction with a release isparticularly important to communication professionals. It helps them to ascertainmedia interest. Over time, this offers a precise understanding of which storiescapture media attention, which don't, and reveals which media arefollowing each client's news. The Dashboardis an invaluable asset when it comes to building relationships with journalistsand crafting PR strategies," she said.


Media OutReach clients can download the full report,segmented by publication and by country, into an Excel spreadsheet.


About Media OutReach

Founded in Hong Kong in 2009, Media OutReach is the AsiaPacific's first full-service newswire with its own distribution network across22 countries. The company owns more than 80,000 journalist's database, morethan 350 contents partnership with authentic media across Asia Pacific andproprietary technology for distribution of multilanguage, multimedia mediareleases directly to journalists and provides post release report withinsightful KPI and easy to use to help PR Professionals to save time. The KPImeasurement supports PR professionals with data to better craft PR strategiesand report to stakeholders.


The company distribution has successfully helped PRprofessionals to gain write up by journalists and build media relations withjournalists in their target countries. Through their authentic mediapartnership helps clients to build online visibility, trusts with searchalgorithm to enhance SEO and optimize social media sharing.


Today, Media OutReach supports more than a thousandclients across the Asia Pacific with offices in Hong Kong, Singapore, Malaysia,Vietnam and Taiwan. Internationally, the company's service is also available toclients in USA, UK, Europe and Russia through strategic partnership.


For more information, please visit Media OutReach at www.media-outreach.com.