Meet The Beauty Bloggers Changing The Industry, All Before Recess

From ELLE

It seems like the days of children building sandcastles at the park, kneading playdough to create animals and sculptures, and hosting Disney princess-themed sleepovers are long gone. These days, kids have more important things to worry about, like what outfit they will post to their 100,000-plus Instagram followers, vetting sponsorships from companies, or whether they’ll record a makeup tutorial recounting playground drama that will eventually go viral.

Jayde Kamille earned playground bragging rights before she turned five years old. In May 2019, the five-year-old influencer posted a video that quickly went viral with nearly 700,000 views to date, then viral again as it made its rounds on Instagram in June 2020. Filling in her eyebrows with products from Supa Cent’s Crayon Case line, Kamille went on a long-winded rant about an incident that occurred during recess, which resulted in her being sent to timeout. "I was at school at recess, and everybody was just playing,” she began the video. The toddler revealed she grabbed a classmate's hair because the classmate “growled at me.” She moves on to outlining her brows with concealer and blending it out as she recalls advice her mother gave her about fighting. “My mother told me [to] mind my business. Don’t start no mess,” she adds. And like a true beauty guru wise beyond her years, Kamile closed out the video by giving viewers the final reveal: a fire red lipstick, soft red lids, and dramatic lashes. Peruse Kamille’s Instagram, and you’ll find a plethora of makeup and natural hair tutorials. Beauty Youtubers beware: a four-year-old is coming for your job.

There’s a five-year-old also giving beauty influencers a run for their money with her “Put Me Pretty” makeup tutorials. In a video posted on July 8, MJ appears in front of the camera with frosted eyeshadow swiped across her lids and a bubblegum pink lipstick to seal the look as her mother, JaNess, gushes about the final look. “MJ, you did a great job,” MJ’s mother says, to which the toddler replied assuredly, “I know.” She proudly shows off her makeup look before telling her mother that she’ll “Put [her] pretty.” Lipstick, blush, and eyeshadow are some of MJ’s favorite makeup products, and she has been playing with her mother’s makeup since she was two.

Playing in mom’s makeup box is how most kids are introduced to makeup, so a career in content creation doesn’t seem too far-fetched, especially if your mom is a famous beauty blogger who has collaborated on a makeup collection with Colourpop. Yoshidoll, the nine-year-old daughter of popular beauty influencer, Ellarie, creates a slew of content, including self-care days with her sister, mommy-and-me tutorials with her mother, or practicing her own makeup skills. If her Instagram is any indication, Yoshidoll has the family business covered.

Ahead, Madison Jade and Yoshidoll share their personal beauty secrets and how they define beauty.

Madison Jade

What’s your favorite thing about makeup?

My favorite thing about makeup is that you can be anything you want to be. You just have to practice a lot, and then you’ll be really good. I’ve already had lots of practice, so I’m great at it. My favorite thing to do with my makeup is play princess. One of my favorite princesses is Rapunzel because she has a violet dress. She has long hair too, which I like, because she can make it pretty in lots of different ways.

When did you first start playing in makeup?

I’ve liked beauty since I was a baby. My favorite is eyeshadow. My mommy got me a makeup kit with lots of eyeshadow. I like to practice with all of the pretty colors. I like pink lip gloss and lipstick, too, but my mommy doesn't let me wear it out the house, only when we go outside to take pictures.

What’s the best beauty advice you ever received?

If you’re sad, or somebody is being mean to you, just put on your fanciest dress and some makeup. When you dress up and play princess, it will make you feel better. People are happy when they feel pretty.

Madison's Beauty Routine:

1. First, you do your eyeshadow. Blue is my favorite eyeshadow color because it looks pretty.

2. Then, you put on your pink blush.

3. The last part is lipstick, my favorite one is pink. You can use mascara too if your mommy lets you. My mommy won’t let me try that one yet.

4. I like my hair in braids, so we add pretty bows. My mom takes a brush and does the swoop on my edges.

Yoshidoll

When you're doing your makeup, what colors do you like to use?

If it's lipstick, then pink—it's one of my favorite colors. For my eyeshadow, it depends on what palette I chose. If the palette has a lot of colors, I'd probably go for the vibrant colors or maybe some glitter and shimmer. It really depends on what my makeup looks like because if my makeup looks bold or something, I'd probably put on simple lipstick, but if my makeup looks sparkly, I feel like I would put on lip gloss.

What does beauty mean to you?

It means that even though some people don't need it, it's pretty if you want to go for an extra look, if you're going out somewhere special. It adds to your look if you're dressing up or having fun. You're never too old to like makeup. You can work on makeup, so that way you grow to be better at it.

What beauty tips has your mom given you?

Always blend out my makeup. Her makeup is usually really good because she blends out her eyeshadows and stuff, so it looks really nice. The stuff I pick up is that she usually wears eyelashes and her eyeshadow always looks sparkly and bold. It's always blended.

Yoshidoll's Beauty Routine:

1. Before I even start anything, I wash my face and cleanse it.

2. Then, I do the eyebrows. We use the tip of the pencil and if [my eyebrows] are light, we darken them, and then we brush them out.

3. Next, I would probably do foundation. I put on the foundation with the brush.

4. Then, I put on the concealer. You have to add the three dots under the eyes and then blend with the sponge.

5. And then I put on the highlighter.

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