MILAN — After an initial project in Dubai, Missoni is partnering again with luxury real estate developer Dar Global.
The Italian brand will create interiors for the luxury Marea residential project in the south of Spain, near Marbella, the marinas of Puerto Banús and Sotogrande, the Santa María and Los Pinos Polo Clubs, the Finca Cortesin hotel and 18-hole golf course and Real Club Valderrama.
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Marea and Missoni will deliver a development of 199,800 square feet across two-, three- and four-bedroom apartments, expected to be completed by 2028.
The interiors of the residential project have been envisioned by Alberto Caliri, creative director of Missoni home collection, which is supervised by Rosita Missoni. Missoni’s fashion collections are designed by Filippo Grazioli.
Marea’s exclusive and gated community will offer 24/7 premium security services, a state-of-the art gym, infinity pool, a tennis court and a dedicated play areas for children.
Livio Proli, chief executive officer of Missoni, touted the use of “the finest fabrics and design, which will give the Mediterranean residences a unique and original finish.” He said the brand’s creative team “has come together to design bespoke luxury interiors that perfectly compliment the apartment’s natural surroundings.”
“The development offers something for everyone from the splendor of Finca Cortesin’s most memorable golf course, to the golden beaches and dunes of Estepona and all set against the backdrop of the breathtaking Mediterranean,” said Ziad El Chaar, CEO of Dar Global.
Missoni’s home category continues to represent a growing segment and Proli told WWD in April that the group’s consolidated turnover rose 10 percent to 115 million euros in 2022, of which 32 million euros were attributable to Missoni Home. Sales of the line rose 16 percent year-on-year.
A strong passion of Rosita Missoni’s, the home collections have been a pillar of the brand for more than 30 years, initially licensed to T&J Vestor, a company started by Rosita’s parents. They are now fully owned and managed by Missoni.
Together with Dar Global, Missoni has also developed the tower of Dubai Urban Oasis, which will be completed in 2024.
The interiors by Missoni of the Miami Bay Handover tower was completed earlier this year and a project in Toronto with a new skyscraper is expected to debut in November.
The company has also been developing the Missoni Resort Club project, outfitting strategic locations, such as Portofino and the Maldives with the brand’s signature fabrics, zigzag and flame patterns. This summer it unveiled its new outpost in collaboration with Nikki Beach Costa Smeralda, located in the Cala Petra Ruja bay in the Sardinian luxury destination of Porto Cervo.
Fashion brands have over the years increased their focus on home collections; openings hotels, as is the case for Giorgio Armani and Versace, for example, or expanding through new licenses and inking residential projects. Missoni also ventured into the hotel business with The Rezidor Hotel Group in Kuwait and Edinburgh, but the license was mutually terminated and operations ceased in 2014.
As reported, Armani is working on a third hotel, to be located in Diriyah, a 300-year-old site located a 15-minute drive from Riyadh, in the Kingdom of Saudi Arabia, expected to open in 2026. The Armani/Casa Interior Design Studio and UAE-based property developer Arada will be creating residential units, common areas and amenities on a luxury project in Dubai — the Armani Beach Residences Palm Jumeirah, designed by Tadao Ando.
Among others, Diesel Living, following the first Diesel Wynwood apartments in Miami revealed in 2018, is designing another residential project in Las Vegas, in partnership with BelVillage, which will include about 250 residential units, including penthouses.
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