Mitsubishi Opens its 55th Dealership in Mactan Cebu

Cherryl Anne Cruz

Mitsubishi Motors Philippines Corporation (MMPC), one of the country’s leading automotive brands with more than 55 years of automotive manfacturing experience in the Philippines, has launched its newest dealership in Mactan, Cebu.

This collaboration with Fast Autoworld Philippines Corporation (FAPC) is the third Mitsubishi dealership in Cebu.

The branch offers customers a 4,400 square meter floor area, which can house in eight vehicles inside the showroom. There are 23 service bays that provide aftersales support for customers.

“More than the facility itself, I believe that this new dealership is a testament of commitment and trust between MMPC and FAPC, we recognize their strong performance in the region that plays a vital role in the sustainability of the brand in a highly competitive market,” said Mutsuhiro Oshikiri, MMPC President and CEO.

The dealership now offers the new Mitsubishi Motors Global Corporate Identity and Visual Identity.

The move is based on the new brand message “Drive your Ambition” and aims to strengthen Mitsubishi Motors’ brand image and improve better customer experience. This been part of Mitsubishi Motors’ global rebranding since 2018.

The new design features black, white, and gray color schemes, with red lines to accentuate dynamic movement. These designs are also incorporated in the uniform design, together with its websites, brochures, and motor shows.

Mitsubishi’s dealership is located along M. L. Quezon Highway, Marigondon, Lapu-Lapu City, Cebu with business and service hours from 8:00am – 5:30pm – Mondays to Fridays, and 8:00am – 12:00pm on Saturdays, They can be contacted at (32) 266 1568 for both sales and service.

 

 

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