If you've ever dreamed of smelling as luxurious as a Miu Miu runway show, you're in luck, as the brand just announced a worldwide long-term license agreement with L'Oréal Groupe to create luxury beauty products. First on the agenda is none other than fragrances, which are expected to launch in 2025.
This announcement comes fresh off of the success of L'Oréal's collaboration with Prada, "Over the past years, we have successfully established a very strong partnership with Prada teams. We are now thrilled to welcome Miu Miu and unleash together its outstanding potential in beauty," L'Oréal Luxe President, Cyril Chapuy, said in a statement. "With its unique positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L'Oréal Luxe's portfolio of iconic brands and reinforce our worldwide leadership in Fragrances."
Miu Miu is specifically set to join L'Oréal Luxe division for this new beauty venture, "We are excited to announce this partnership with a distinctive and leading beauty player such as L'Oréal. This new chapter will sustain the brand's growth and help to further untap Miu Miu's full potential in the category," Miu Miu CEO Benedetta Petruzzo said in a press release.
For more luxury beauty, check out our coverage of Barneys New York beauty launch.