MMS and SMS are here to stay, expected to generate over US$700B in revenues by 2016
Acision, a mobile messaging solution provider, noted that MMS and SMS usage are still on the rise, even under the threat from mobile messaging apps.
With the high penetration of smartphones in Singapore, mobile messaging apps like WhatsApp, Cubie Messenger and KakaoTalk becomes the default communication tool for users. But what has become of earlier messaging tools like SMS and MMS?
Acision, a leader in mobile messaging which powers relevant, seamless messaging services globally, saw a 424 percent spike in MMS usage worldwide. The spike coincides with the recent festive season, specifically on Christmas Eve, Christmas Day and New Year’s Eve last year.
In May 2012, Informa Telecoms and Media forecasted that SMS will remain more popular than mobile messaging apps in the next five years . The report expected mobile operators worldwide to still generate a total of US$722.7 billion in revenues from SMS between 2011 and 2016 despite the looming threat from mobile messaging service. Asia is expected to generate around US$173.8 billion of the global total.
Although MMS is expected to only represent 1.7 percent of global messaging traffic in 2016, its revenues is predicted to generate revenues of US$20.7 billion.
Image Credits: Salon Management Studio
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