Moncler’s latest collection has fallen victim to ridicule on social media due to its striking resemblance to a sleeping bag.
Back in February, the Italian fashion label announced eight new clothing lines in collaboration with eight designers as part of its ‘Moncler Genius‘ campaign. For the fifth collection, British designer Craig Green was tapped to take the helm.
Yet despite efforts to conceive “items that rewrite the dialogue between clothing and body, dress and habitat”, social media users were less than impressed.
— Moncler (@Moncler) August 17, 2018
As a consequence to its supersized quilted effect and drawstring hood, it wasn’t long until comparisons between the fashion item and a sleeping bag ensued.
One Twitter user took to the platform to joke: “When you gotta go camping at 8 but explore outer space at 9”.
While another drew comparisons to an Ikea bedspread thanks to its Scandi-esque exterior and strikingly familiar quilting.
I wish I had a photo of an ikea bedspread I received as a gift 😳 The similarities are impeccable.
— Lesli Alberts (@AlbertsLesli) August 19, 2018
Mad how moncler can make this shit with a price tag of at least £500 when it makes you like an ikea bedspread pic.twitter.com/0sMGUpKeHF
— Graham (@grahamfitz7) August 17, 2018
Social media users also jumped at the opportunity to compare the collection to a handful of beloved pop culture characters from the Michelin Man to ‘Ghostbusters” Stay Puft Marshmallow Man.
Hi! I am BayMax and I have been working out at the Gym 😝😝😝 pic.twitter.com/zeIczkVKAp
— Komal Khatija (@komalkhatija) August 18, 2018
I didn’t need a closer look at the sleeping bag collection, thanks.
— Lauradrizzt (@Lauradrizzt1) August 19, 2018
Friend: I’m so tired bro
Me: HAVE NO FEAR, my jacket is an air mattress
— John B (@jonathanLDbrown) August 18, 2018
Looks like professor slug horn from Harry Potter 😂 pic.twitter.com/cWWAensu73
— Hasan (@7861Has) August 19, 2018
But for those of you secretly hoping to snatch up a piece of the collaboration, the line is set to drop on 22 August.
Prices have yet to be confirmed but if designer Kei Ninomiya’s line is anything to go by, a divisive jacket from Moncler Genius is likely to kick-start at approximately £400.
So if you’re already planning your seriously weatherproof winter wardrobe then you might want to start saving your pennies (well, pounds).
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