ACTION speaks louder than words.
Monica Millington’s proposals may have been immediately shut down by project manager Clinton Tudor, but her entrepreneurial know-hows came through in the end and allowed Team Valor to win the first business challenge of “The Apprentice: ONE Championship Edition.”
“My entire experience is in the customer experience, the unboxing experience. I have all of this knowledge that I would love to share with the team, and it got shut down repeatedly,” she said.
Team Valor should know better. Millington, after all, comes from a family of entrepreneurs and being business-savvy runs in her blood.
From her grandfather who started as a typewriter salesman that turned to a successful real estate company in Texas, Millington had the makings to be a successful businesswoman of her own.
And even if she left the United States and pursued her new passion that led her to launch Tropick, a men’s active leisurewear brand, in August 2020, lessons from the family business never left her.
Lucky for Team Valor, a good night’s sleep allowed Tudor to put enough trust on Millington and delegate her with crafting the team’s “ONE at Home” essentials kit.
“I am appointed as the brand guru, so I am taking care of everything visual and creating a cohesive identity that all ties in with the ONE Championship brand,” she said.
Everything that came in the box Team Valor presented to ONE chairman and CEO Chatri Sityodtong and ONE Senior Vice President of Corporate Development and Strategy Niharika Singh during the presentation passed through the eyes of Millington – from the ringside tickets to merchandise like sports towel, the water bottle, and the ONE Championship exclusive t-shirt.
But it didn’t end there, with Millington going out of her way just to craft the brand she wanted for the box with the title belt design in front when the graphic designer failed to execute her imagination.
“If you will see that, you are a fan of ONE Family,” she said during the presentation.
The tickets, though, are what caught Sityodtong’s eyes the most — potentially the clincher that pushed Team Valor to the finish line over Team Conquest.
“My memory just came up with the idea of two ringside tickets, and my local perspective was to make it a lucky draw because from a branding perspective, lucky draw resonates with local culture here,” sharing her knowledge of the Singaporean audience.
Chatri, truth be told, was blown away.
“The reason why I’m talking about this so much was that if I’m a fan and I’m paying 130 bucks, I have a shot at $2,000 tickets, I can justify my mind somehow. And then pricing becomes emotional because when people are emotional about pricing, pricing power becomes infinite. When people are logical about pricing, you find yourself a 14-percent margin,” he said.
It wasn’t long before Sityodtong awarded the win to Team Valor.
Others may have taken the spotlight, but Millington certainly is the true MVP for the team in this first episode.
Nevertheless, the 30-year-old isn’t one to feel at ease knowing that this high-stakes game of business competitions and physical challenges — all for the prize of a US$250,000 job offer to work as ONE chairman and CEO Chatri Sityodtong’s protégé at the ONE Championship Global Headquarters in Singapore for a year — is only beginning.
And not even a sweep of the challenges in the first episode could make Millington feel too overconfident.
“I don’t want to get ahead of myself. I want to stay humble and stay sharp and stay focused,” she said.
“The Apprentice: ONE Championship Edition” is showing across Asia on AXN, the show’s official Asian broadcast partner, with markets to include Singapore, Indonesia, Malaysia, Hong Kong, Philippines, Taiwan, Thailand, Cambodia, Myanmar, and Vietnam.
The Apprentice: ONE Championship Edition is also be available on other platforms and TV networks across Asia, including MediaCorp (Singapore), Abema (Japan), KompasTV (Indonesia), Amarin TV (Thailand), LINE TV (Thailand), TV5 Network (Philippines), and HTV (Vietnam).
ACTION speaks louder than words.