Gucci wasn’t the only Milan show on Tuesday to make a last-minute venue switcheroo due to inclement weather.
Massimo Giorgetti’s spring MSGM collection was meant to take place in the shadow of two Gio Ponti buildings on the Politecnico di Milano campus. The funky architecture was even printed on one of Giorgetti’s minidresses.
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But he settled for a vast white space with light gray carpeting, and pretty decent AC.
Ponti was among the inspirations that Giorgetti had plucked from design, art, music and fashion — realms followed closely by today’s new generations, much to his delight.
“I’m really happy about this,” he said, dismissing the stereotype that young people spend all their time on social media. “It’s not true. I work with a big team of young people. They love design. They love art galleries, exhibitions, music.”
Giorgetti said he was particularly taken by the “Tartan” exhibition currently on at the V&A Dundee, which lent his collection an English accent felt in the crumpled puffball skirts, the waist-cinched jackets and the fringe-edged coats, all in loud checks and colorful tartans.
There were also scribbled rose prints, brush-stroke motifs and freewheeling appliqués of colorful strips of lace, and metal and thread fringe.
This was a sometimes jarring MSGM collection that spun off in too many directions: here a striped rugby polo embroidered with 3D flowers, there boxy blazers spray-painted in a DIY fashion.
It exuded a vaguely punk, tough-girl vibe that was reinforced by the throbbing electro soundtrack mashing up “Warm Leatherette” with a cover track of “Kaltes Klares Wasser” by cult Berlin girl group Chicks on Speed.
Launch Gallery: MSGM RTW Spring 2024
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