It's National Taco Day. Here's where to score some deals today
National Taco Day has been moved to Oct. 1, thanks to Taco bell and the National Holiday Calendar. The holiday, previously celebrated on Oct. 4, honors one of the world’s most beloved culinary dishes.
Taco Bell (YUM) said it “had no other choice but to right this wrong for taco lovers everywhere” after a legal battle last year to overturn the “Taco Tuesday” trademarks. The rights had been held by rival Taco John’s in 49 states except New Jersey, where a restaurant called Gregory’s held the trademark. In late October 2023, the trademark was officially relinquished across all 50 states.
While the taco’s origins trace back to 18th-century Mexico, the holiday began gaining traction in the 1980s as broader appreciation for Mexican cuisine in the U.S. grew. Tacos have since evolved into a staple of American diets, with restaurants and food trucks offering their own unique variations.
Whether consumers prefer a meat-filled or vegetable option, wrapped in a crunchy or soft tortilla, tacos continue to offer a versatile canvas. We’ve compiled a list of some restaurants offering deals.
Let’s take a look, and happy eating.
Long John Silver’s
The deal: Customers can score 2 fish tacos for $5 as part of the seafood chain’s limited time offer.
Rubio’s Coastal Grill
The deal: Customers can grab the chain’s Original Fish Tacos for $2.50 every Tuesday. Notably, Rubio’s is celebrating Taco Day on Thursday, Oct. 4, and loyalty members can get a free taco with any purchase.
Taco Bell
The deal: On Oct. 1, between 10 a.m. and 7 p.m, the chain will have a limited number of codes available for Rewards members to purchase tacos for just $1. Each our, Taco Bell will offer a different taco, and of the 10,000 codes available each hour, they’ll be offered on a first-come, first-serve basis.
Taco John’s
The deal: Loyalty members can score a free beef stuffed grilled taco with any purchase.
Del Taco
The deal: Rewards members can score a free The Del Taco (JACK) with any purchase.
IHOP
The deal: IHOP (DIN) is not directly celebrating Taco Tuesday, but as part of its menu upgrade, it’s offering new “anytime tacos and burritos.” The options are served with warm flour tortillas and a side of salsa.
