Net-A-Porter and Mr Porter have Christmas all wrapped up with new holiday campaign
Luxury online retailers Net-A-Porter and Mr Porter have joined forces on a new animated holiday campaign.
Titled 'Gifts All Wrapped Up', the campaign plays on both of the brands' high-end shopping experiences and easy and stylish global delivery options. An animated short film shows presents of all shapes and sizes on their journey, from being carefully wrapped up on an old school production line, before taking to the snowy streets (via delivery van), and arriving at their festive destinations just in time for Christmas.
Illustrator Simone Massoni and animation studio Animade are behind the campaign, which covers both print and digital elements and will launch alongside the brands' new specially edited online gift shops ahead of the festive season. The campaign will also be featured in London taxis, with a his and her campaign motif appearing on a fleet of the city's signature black cabs.
It is the second consecutive year that the two British retailers have teamed up for the holiday season -- they released their debut campaign 'All For You', which explored the behind-the-scenes processes put into motion when customers place an order for a festive gift, last November.
To watch the film 'Gifts All Wrapped Up', see https://youtu.be/DpHy-y4McVg
