KUALA LUMPUR: The education content in The New Straits Times Press Bhd (NSTP) newspapers will be further enhanced in an effort to cater to the needs of primary, secondary and university students in the country.
NSTP Chief Executive Officer Datuk Abdul Jalil Hamid said the demand for education content has increased rapidly.
He cited the example of Didik, a Berita Harian education pullout, which has a weekly circulation of at least 100,000.
This, he said was a great opportunity for the education section to grow even more by including more curriculum in accordance to the students' needs.
"The print order for Berita Harian's inserts in schools has increased by up to 100 per cent. The sky is the limit and we will be enhancing it by including more contents and curriculum.
"(Education section) in newspapers has been around since the 1960s in the US but in Malaysia, NSTP pioneered this since 1985 and we are going to take it to another level.
"In this digital age, we have to move forward with the technology by moving the content to digital," he said during his presentation at the 'Diversifying revenue streams' session at the Publish Asia 2017 conference.
Aside from newspaper inserts, NSTP had previously introduced the FullAMark education portal and mobile application, which is an exam-based interactive e-learning portal built to ease the process of learning outside the classroom.
Through FullAMark, students can revise their subjects while preparing for their Ujian Pencapaian Sekolah Rendah (UPSR), Pentaksiran Tingkatan Tiga (PT3) and Sijil Pelajaran Malaysia (SPM).
Abdul Jalil added that while education portals and pullouts may sound like a traditional business, he pointed out that it is an area in which NSTP hoped to grow.
"No matter what, the people still need content and this includes education and it doesn't matter in what form or shape.
"The only thing that has changed is the platforms and how we're going to monetise those content and to grow our revenue.
"Education is a way for us to reach out to the audience via traditional and new media and this is one of our areas that we want to grow."