NTUC FairPrice extends Pioneer Generation Discount scheme by 6 months

(PHOTO: Getty Images)

NTUC FairPrice announced on Thursday (27 December) that it will be extending its Pioneer Generation Discount scheme for another six months until 30 June 2019.

This will be the fourth time it has extended the scheme since it was first introduced in 2014.

When it was extended for the third time in December 2017, the scheme was enhanced to include Thursdays, in addition to Mondays, on which PG members may enjoy a 3 per cent discount when they shop at all FairPrice supermarket and hypermarket outlets.

This initiative complements the Seniors’ Discount Scheme, which sees all shoppers above the age of 60 enjoy a 2 per cent discount on Tuesdays.

Members saved $4.45M this year

Since the scheme started in 2014, the supermarket chain has disbursed more than $16 million in discounts to Pioneer Generation members. This year, the members who shopped at FairPrice saved over $4.45 million through the scheme.

Seah Kian Peng, chief executive officer of NTUC FairPrice, said, “NTUC FairPrice was one of the first retailers to champion the national initiative to honour Singaporeans who have contributed to our country’s pioneering years and we continue to do so, long after others have ceased their support.

“We continue to renew our efforts to affirm our appreciation to our pioneers by extending the PG discount scheme for another six months so that they may continue to reap greater savings for daily essentials.”

FairPrice will continue to review the programme to ensure its alignment and relevance to its various ongoing initiatives and incentives to its customers.

To enjoy the discount, Pioneer Generation members need to present their card at cashier counters at all FairPrice supermarkets, FairPrice Shop stores, FairPrice Finest outlets, and FairPrice Xtra hypermarkets. The card is provided as part of the Pioneer Generation Package from the government.

Priority queues initiative to end

While the discount scheme is extended, the Pioneer Generation priority queues initiative, introduced in October 2014, will be discontinued from 1 January. The initiative, which has been deemed to have fulfilled its objective, gave these members priority at selected check-out lanes.

“The PG priority queue initiative was introduced to raise awareness in customers in treating pioneers and seniors more graciously.

“We encourage the public and shoppers alike to continue to be considerate in their shopping etiquette going beyond designated queues as we cultivate a more gracious and kinder society,” said Seah.

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