ONE Championship Ranks In Nielsen’s Top 10 Sports Properties For Viewership And Engagement

·1-min read

The numbers don’t lie: ONE Championship has a loyal fan base.

According to a report released by Nielsen, the Singapore-based martial arts organization ranked among the top ten global sports properties for online viewership and engagement in the first quarter of 2021 and surpassed the UFC in terms of reach.

Moreover, the organization saw tremendous growth with its number of followers on Facebook, Instagram, and YouTube – a number that grew by 113% since January of this year.

None of the other sports organizations on the list came close to that level of growth. The second best was Formula 1, which saw an 85% increase since the beginning of 2021.

ONE Championship is one of three martial arts organizations on the list, with the other two being the UFC and Bellator MMA. The UFC began in 1993, Bellator MMA in 2008, and ONE Championship in 2011.

Despite being the youngest of the three organizations, ONE Championship ranked #4 in total online views at more than 6.1 billion, just behind the UFC, which ranked #3 at 6.5 billion and well ahead of Bellator MMA, which ranked #14 at 386 million.

As for engagement on individual posts, ONE Championship came in at #5, right behind the NBA at #4, but just ahead of the UFC at #6. Bellator MMA, on the other hand, ranked #20.

Up next, catch the previously recorded ONE: FULL BLAST II on 11 June on the ONE Super App.

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