Online cashback platform RebateMango acquires Thai rival DeeDee Cashback

Online cashback platform RebateMango acquires Thai rival DeeDee Cashback

This deal will bring RebateMango’s total user base to over one million across Southeast Asia

RebateMango.com, an online cashback and loyalty platform in Southeast Asia, has signed an agreement to acquire its larger competitor DeeDee Cashback in Thailand.

The transaction details were not disclosed.

As per a press statement, this deal will bring RebateMango’s total user base to over one million across Southeast Asia. The company has presence Malaysia and Singapore, besides Thailand, where it was launched less than a year ago.

Additionally, this acquisition will allow RebateMango to cover almost 10 per cent of active e-commerce shoppers in Thailand.

Also Read: He ran a makeshift grocery store from his bedroom at the age of 6 before building Thailand’s first cashback site

Jesper Kauth, Co-founder of RebateMango, said: “This is a really exciting opportunity for us to significantly expand our user base and push forward with our growth and development plans. DeeDee Cashback has done a fantastic job of growing their business since launch and we look forward to giving their users access to our many deals, offers and choice of rewards available through RebateMango’s web and mobile platforms. We will also continue to focus on our product offering to enable users to save in more places than ever.”

RebateMango.co.th features over 300 local and international merchants on its platform (website and mobile app). The firm gives its members the choice of reward, which includes air miles, for every purchase they make online. Members have the chance to earn extra points in the form of Mangoes to reach Yellow and Gold membership tiers and earn even higher rewards with their shopping.

Launched in 2015, DeeDee Cashback is the first cashback site in Thailand. Co-founder Anthony Quinn said: “After speaking with Jesper and the team about a collaboration it was clear that our paths were aligned and therefore made perfect sense to join forces. We really look forward to being part of a larger regional team to push the business forward even more.”

Also Read: Thailand e-commerce industry projected to grow 8.5 per cent, reach US$9.2B

E-commerce in Thailand is expected to be worth US $5.3 billion by 2021 with online shoppers representing 24.5 per cent of the total population.

The post Online cashback platform RebateMango acquires Thai rival DeeDee Cashback appeared first on e27.

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