Paris Hilton's new fragrance is called Gold Rush

Lemon zest, velvet orchid and vanilla are among the notes present in the latest fragrance -- the 20th -- developed by Paris Hilton.

The bottle will be sold at launch through Home Shopping Network from its June 27 debut through to August 1, 2016, when general retail availability commences.

Bergamot, nectarine, rose, violet, praline, and cashmere wood are also present in the scent.

"Paris Hilton has never believed in just one signature scent," said partner Parlux Fragrances as part of a prepared statement.

Fashion photographer Victor Demarchelier was commissioned to shoot the campaign, which Paris is to promote across her own social media channels.