Pawoon will use the newly-raised Series A capital to increase its sales and marketing teams, as well as expand R&D efforts
It plans to use the newly-raised capital to increase its sales and marketing teams, as well as accelerate its R&D efforts.
Pawoon’s previous investors include Indosat Ooredoo and Mountain Kejora ventures.
Launched in 2015, Pawoon provides a cloud-based Point-of-Sale (POS) system to Indonesian SMEs. It claims to have over 30,000 businesses on its platform.
Ahmad Gadi, CEO of Pawoon, said that many of its users are currently using its freemium plan while others have upgraded to a paid plan. Its largest client is a food franchise with over 200 outlets.
“Using Pawoon, businesses no longer need to invest in ancient cash registers or overpriced POS systems to organise their business and keep track of everything from sales, inventory, and customers’ data,” said Gadi, in an official press release.
“Pawoon would continue to differentiate itself by not just providing a POS that helps business sell more easily by recording transactions and accept multiple payment methods, but also helps them to retain and attract customers,” he added.
Going forward, Pawoon will focus on enhancing its Android platform. It is also conducting a beta trial for its white-label marketing app, which will enable merchants to build their own mobile apps.
Image Credit: Pawoon
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