'Penis-shaped' neckline sparks social media frenzy

An unsuspecting news reader has become an internet sensation after her 'phallic-shaped' neckline sparked a social media storm.

Channel Ten host Natarsha Belling wore a conservative green jacket with a neckline - which some viewers interpreted as a 'penis-shaped' cut-out - during a Sunday night news report.

A screen shot of the 39-year-old wearing the now infamous jacket was posted on UNILAD’s Facebook page soon afterwards with the caption: “Once you see it, you can’t unsee it...”

The image has attracted around 110,000 likes on Facebook and it was shared more than 7,000 times, prompting a huge debate on social media about ‘the phallic jacket’.

It seems the fascination with the news reader's outfit is once you have seen it in a cheeky and promiscuous light, it is impossible to see it without a gutter-minded interpretation.

Facebook user Ruben Haywood was the first to comment on the post: “Like if you came here to find out what it is.”

He received over 27,000 likes for his cocky remark.

Sarah Herbert wrote: “Yep, definitely cannot unsee this now.”

On Reddit, one member commented: “Well, that’s a ballsy thing to wear.”

Another user, after the obvious was pointed out, wrote: “I guess this means I’m growing up because five years ago I would see this straight away.”

Belling has yet to comment on her new viral internet star status.