Petronas' 'Cerita Kita' to colour National Day celebration

Nor Akmar Samudin, Husna Alias

KUALA LUMPUR: A video clip by Petronas, titled ‘Cerita Kita’ (Our story), depicting the country’s spirit of unity and harmony from a children’s perspective, is set to colour the National Day and Malaysia Day 2018 celebrations.

Petronas’ festive season television commercials, always a much-anticipated affair, will this time be shown through a variety of media platforms including television, as well as at the Galeri Petronas.

This marks a continuous effort by the national petroleum producer to foster the spirit of unity and harmony among Malaysia’s multi-ethnic community.

Petronas Senior General Manager of Group Strategic Communications, Zahariah Abd Rahman, said the company hoped that the campaign will serve as a reminder of what makes Malaysians truly special.

“Via this campaign, we hope to deliver an inspirational story which embodies the noble values we have always shared.

“It is these values which unite us as a unique people, thus making us truly Malaysian,” she said at the launch of the Cerita Kita exhibition and ad campaign at the Galeri Petronas on Wednesday.

The launch was officiated by Petronas chairman, Datuk Ahmad Nizam Salleh. Also present were Petronas president and group chief executive officer, Tan Sri Wan Zulkiflee Wan Ariffin.

In line with the launch, the public can also view the 60-second ad via all of Petronas’ official social media platforms from Wednesday onwards.

Zahariah said the ad offers interesting visuals featuring 10 children, aged between 5 and 13, from across the country.

The children, from their own camera lenses, express their views on hope, love, unsung heroes and family life in Malaysia.

The campaign will air on television from August 23 to 31, while two special campaigns will air from September 1 to 16.

“Galeri Petronas will also be organising an exhibition titled ‘Ceritera Kita’, which highlights Petronas’ corporate social responsibility activities and how the public have benefited from them,” she said.

The exhibition is open to the public from August 16 to September 30. Entrance is free. © New Straits Times Press (M) Bhd