Fashion brand Pomelo is joining the the fashion industry’s fight against the coronavirus by launching Pomelo Cares, an initiative to support the community and frontline medical sector, as well as educate and encourage the community to practice social distancing. As part of this effort, Pomelo will be rolling out a variety of measures over the coming months to support organisations and charities leading COVID-19 relief efforts in Singapore, Thailand and Indonesia.
Shoppers who purchase antibacterial fabric masks for S$9 per pack of 3, with 100 per cent of profits from each purchase going towards crucial medical supplies for partner health organisations, including Singapore’s Red Cross Society and Thailand’s Red Cross. Pomelo has also started manufacturing face masks using fabrics used for apparel.
As part of the brand’s ongoing initiative, Pomelo will also be donating 40,000 surgical masks to Thailand’s Red Cross, with plans to donate more over the next few months.
“This is a difficult time for all of us and we at Pomelo are in this together with the communities we serve. We want to do our part to help spread the message of the importance of social distancing and giving back in this time of need.” said David Jou, CEO of Pomelo. “The coronavirus situation will evolve and we will continue to do our part to mitigate its spread, as well as finding new ways to engage our community in this time of need.”
The brand will also be launching a feature on its app and website where customers can donate a pack of 15 surgical masks for partner healthcare organisations.
For more information, log on to https://www.pomelofashion.com/sg/en/