Popeyes Just Launched A Clothing Line That Looks Exactly Like Ivy Park

The devil works hard ― but the Popeyes marketing team works harder. 

From the brand that brought you the sandwich comes the chain’s next viral moment: a Popeyes clothing line. It’s chic, it’s orange and maroon ― it, uh, looks exactly like Beyoncé’s now sold-out Ivy Park collection for Adidas.

It's a good day for everyone who loves Popeyes and missed out on Ivy Park before it sold out.  (Photo: Popeyes)

It’s a true “chicken and egg” moment. The Ivy Park collection came out first, but fans were quick to point out that the color scheme matched the beloved chain’s signature colors:

Basically, everyone who had a hand in both of these marketing campaigns deserves a raise, or at least a lifetime supply of Popeyes

So good.  (Photo: Popeyes)

The chain used real team members to model the 10-piece collection of items from the Popeyes uniform, which includes hats, sweatshirts, jackets and more.

It’s a more affordable alternative to the Ivy Park collection. Items range from $10 to $40, with 100% of proceeds going to the Popeyes Foundation, which has a mission to “strengthen our communities with food and support in times of need.”

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Major props are in order to the Popeyes team for yet another genius marketing strategy. Not to mention the lines are way shorter to buy the clothes than a sandwich.

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This article originally appeared on HuffPost.