NTUC FairPrice warns the public that an image being circulated online showing packaged pork meat carrying the “Halal” label is false and harkens back to a 2007 email hoax.
In a statement on Monday, Seah Kian Peng, chief executive officer of NTUC FairPrice, said the original packaging of Pasar Fresh Pork does not carry the halal sticker from the Islamic Religious Council of Singapore (MUIS).
He described the image of tampered packaging of the supermarket chain’s house brand as a “mischievous hoax” that is both “insensitive” and “done in poor taste”.
“We are mindful of the serious religious implications of this matter and regard this as a willful act of mischief…,” he said, noting the image has resurfaced online in Facebook.
According to MUIS, halal certificates are issued to ensure that the Muslim law is complied with “in the production, processing, marketing or display of that product, the provision of that service or the carrying out of that activity”.
Under the Muslim law, pork meat is prohibited for consumption by Muslims.
Seah said NTUC FairPrice had lodged a police report about the image when it was first circulated in 2007 via email.
He urged members of the public against circulating it in order to avoid unnecessary confusion or offence that may result from it.