Porsche's first Super Bowl TV ad in 23 years will promote the Taycan EV

After a hiatus of over two decades, Porsche has created an advertisement to debut during this year's Super Bowl.

Because the Super Bowl is annually the most-watched television program, commercials that play during the advertising space between the live broadcast reach more people than at any other time of the year. Over the decades, it's become a tradition for companies who have purchased a slot during one of the breaks to debut a never-before-seen commercial promoting their products or services. For the first time in 23 years, a Porsche ad will play during the Super Bowl and will span a whopping 60 seconds during a commercial break. 

According to the company, this commercial -- titled "The Heist" -- will show "an exciting chase between the first fully electric Porsche and almost a dozen iconic Porsche cars" including road cars, race cars, and some of Porsche's "treasures." The vehicles can be seen racing and performing stunts on private roads through various German cities.

A two-and-a-half-minute version of "The Heist" can be viewed now online. The one-minute version will premiere during the football game.

Super Bowl LIV will kick off on February 2 at 6:30PM ET.

https://www.youtube.com/watch?v=92sXWVxRr0g