Puregold Supports Sari-Sari Store Sector

7 May 2012

MANILA, Philippines - Puregold Price Club Inc., one of the country's leading supermarket chains, is committed to support the sari-sari store sector as it once again gathers sari-sari store owners during the 7thTindahan ni Aling Puring Convention from May 16 to 19 to give them numerous benefits and opportunities, and help them succeed in their businesses.

President Benigno S. Aquino lll will be the guest of honor at the opening of the 7th Tindahan ni Aling Puring Sari-Sari Store Convention on May 16 at the World Trade Center in Pasay City.

To reach out and assist more sari-sari store owners in the country this year's convention will be held simultaneously for the first time in two venues: the World Trade Center in Manila, from May 16 to19 May and in Camp John Hay in Baguio City, from May 16 to 17.

Leonardo Dayao, president of the publicly-listed supermarket and shopping mall chain, said the two convention sites reflect the increasing vibrance of growth areas outside the NCR, which Puregold has committed to support with even more store launches. This week, the chain opens three new stores in West Ave., QC; Gen. Trias in Cavite; and Brgy. Putatan in Muntinlupa, bringing its total network to 106 branches throughout Luzon.

The annual holding of the convention shows Puregold's track record of helping the sari-sari sector. Since 2006, the convention has become bigger, and more substantive and colorful, attesting to the determination of Puregold in empowering Tindahan ni Aling Puring members and helping fully develop their entrepreneurial skills.

Per Puregold's customer profile, Aling Puring represents any modern day sari-sari store or business owner who maintains a positive outlook. She is the average woman, 26 years old and above, a risk-taker, an entrepreneur, confident, aggressive and versatile, and in the local parlance "taong may diskarte."

An estimated 800,000 sari-sari stores hold the lion's share of the Philippine retail market, with Puregold Aling Puring members now numbering 180,000. Puregold launched the Aling Puring Program in 2002, customized for Puregold's entrepreneurial customers and to fulfill the company's mission to provide products, services and business opportunities for every Filipino family.

The holding of the annual sari-sari store convention is just one of the many support activities of Puregold for its Ka-Asenso members or Tindahan ni Aling Puring members. The other benefits are Kitang-Kita Case at Kitang-Kita Packs, Super Suki SIM for instant and additional business loading, Ka-Asenso Booklet, KAINdustriya for karinderya and canteen owners and caterers, Barangay Asenso Caravan, Grand Ka-Asenso Salo-Salo, Store Paint or Store Signage, Aling Puring account representatives services, Gold Card, co-marketing activities with suppliers, and Negosyo seminars and trainings.

Puregold also offers a Points Rebate Redemption Program wherein Ka-Asenso members can earn up to 3 percent rebate through points accumulation in their cards whenever they shop at any Puregold Branch ,excluding Puregold Jr. The points earned are equivalent to rebates which can be redeemed at any Puregold Branch, excluding Puregold Jr., and can be used as tender in shopping.