Scooch over green triangles, make way, purple ones - Quality Street has introduced a new flavour to its popular selection tin in time for Christmas, and it's the brand’s first ever white chocolate sweet.
So now there's a whole new flavour to fight over this festive season.
The latest addition to the iconic chocolate box is the Crème Caramel Crisp chocolate, which is the brand’s 12th flavour, following the discontinuation of one of its toffee flavours last year. (So long, toffee).
Packaged in a seasonal silver and gold wrapper, the new round sweet has been specially created to taste like a crème caramel dessert with pieces of crunchy biscuit, encased in milk and white chocolate.
Frankly, it sounds beyond dreamy.
Before you rush out to buy a pack, it's worth noting the delicious-sounding new choc will only be available at 17 John Lewis stores.
You can even get your hands on our limited edition Crème Caramel Crisp, exclusively available in selected John Lewis stores.
More stores to be announced soon!
— Quality Street® (@QualityStreetUK) September 21, 2021
But it is totally worth heading down there - because in-store Quality Street pick and mix is coming back, which means you'll be able to put together your tin of dreams.
Choc fans can create their own bespoke collection of favourites from the 12 sweets in this year’s assortment.
And the personalisation doesn't end there, you can even put your own stamp on the collectors' tin if you want to.
Eco-conscious customers also have the option of refilling previous John Lewis Quality Street tins if they prefer to re-use and recycle.
Pick and mix costs £12, £15 if you want your tin personalised. Refills will cost £10.
Commenting on the return of the scheme John Lewis Christmas buyer Lisa Cherry says: "We cannot wait to welcome customers to 17 stores to create their personalised Quality Street tins - for some, this is now the start of their festive calendars.
"Launching the first ever Quality Street sweet featuring white chocolate is so exciting and we can’t wait to hear what our customers think of this new and exclusive flavour."
Cat Mews, brand manager for Quality Street, said: “We know how much people missed our pick and mix stations and John Lewis last year, so we are delighted to announce that they are back for 2021.
“It’s a landmark year for Quality Street as the brand turns 85, and we’re celebrating our return to John Lewis with an exclusive new sweet and a beautifully designed collector’s tin that shoppers can personalise with a name of their choice.
“Best of all, you can tailor the contents exactly to your liking, whether that means nothing but purple ones, a tin full of toffees or a feast of fruit crèmes.”
The pick and mix station at John Lewis’s flagship Oxford Street store opened on 21 September, with other participating stores following from the end of the month.
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Quality Street aren't the only brand upping the ante on Christmas chocolate. Mars Wrigley have also announced a seasonal line up of exciting festive treats.
Maltesers fans get set to rejoice as two new flavours will be added to the cult-favourite family.
Mint Reindeer, a cute miniature treat offers a minty take on the classic Maltesers Reindeer, but you'll need to be quick as the new choc is sure to prance right off the shelves *groans*.
Maltesers Orange Truffles also offer a zingy take on Christmas chocolates.
With oranges said to represent a gift of gold from St. Nicholas at Christmas, these decadent Maltesers orange truffles are the perfect way to capture all the festive flavours in one bite.
The Orange Truffles are available exclusively at Tesco this year for a limited run, so be quick if you don't want to miss out.
Meanwhile earlier this week M&S announced it was launching its first ever light-up biscuit and chocolate boxes for Christmas.
With less than 100 days to go until the big day, the Collection Magic & Sparkle Light-Up Chocolate Box and the Shortbread Light-Up Houses are the perfect treats to get you into the Christmas spirit.
The first ever light-up chocolate box: the Collection Magic & Sparkle Light-Up Chocolate Box is a fun way to bring some festive magic to the Christmas dinner table.
It contains mini snow-dusted milk, dark, white and golden blond chocolate houses with a dazzling light-up festive scene inside the top lid which gives all the seasonal feels.
Heston Blumenthal, has also turned his hand to making Christmas 2021 a chocoholics dream, creating the most spectacular looking chocolate coin in time for the festive season.
The Giant Cracking Penny is a shimmering bronze chocolate shell surrounding a rich chocolate mousse with hazelnut ganache, on a chocolate and hazelnut base.
The penny is printed with 'Seasons Tweetings' along with an outline of a giant bird wearing a fancy top hat and is a chocolate lover's total dream.
Still on a chocolate theme Morrison's have pulled out all the stops with their festive treats this year, particularly when it comes to dessert.
Morrisons The Best Chocolate Orange Melt In The Middle Pudding is totally being added to our seasonal shopping trolley.
The dreamy-sounding pudding features a rich Belgian chocolate and orange sponge with an orange sauce centre, topped with dark chocolate sauce, caramel sauce, dark chocolate decorations and gold sparkle.
This Christmas we're totally getting our choc on!