Range Rover has just reached another milestone. The UK-based car marque celebrated the Range Rover’s 50th anniversary.
And part of the celbdration is creating a giant piece of sub-zero art at the heart of its cold weather test facility in Arjeplog, Sweden. T
he 260m-wide artwork filled the center of the steering pad at the test track where all future Land Rover models are put through their paces during development.
“Land Rover’s Arjeplog facility uses a frozen lake to provide the perfect conditions for engineers to test and assess the latest models. Renowned snow artist Simon Beck created the 53,092 square meter anniversary logo by walking more than 45,000 steps across the powdery surface inside the steering pad, accompanied by a quartet of the latest Range Rover SV models,” Land Rover said in their official press release.
Land Rover’s best engineers, craftsmen and women at Special Vehicle Operations have been designing and producing the fastest, most luxurious and most exclusive Range Rover models in the luxury SUV’s 50-year history since 2014.
“I’m really looking forward to June because the Range Rover family will be celebrating the 50th anniversary of one of Britain’s finest exports and I’ll be defending my world title belts,” shares British professional boxer and two time unified heavyweight champion Anthony Joshua Obe.
“I’ll be travelling to my fight with Kubrat Pulev in London on 20 June in my new personalized Range Rover SV Autobiography and I can’t think of a better way to arrive. Nothing can match its combination of comfort and capability—I guess that’s what you get after five decades of experience.”
The acclaimed Range Rover family will mark 50 years of “pioneering innovation and peerless refinement” on June 2020, on the anniversary of the introduction of the two-door Range Rover in 1970. Since then, the Range Rover family has expanded into one of the most iconic SUV lineups in the world, consisting of the Range Rover Sport, Range Rover Evoque and Range Rover Velar.
The first ever Range Rover that signified the beginning of an era was the four-wheel drive SUV that introduced anti-lock brakes, electronic Traction Control and Automatic Electronic Air Suspension.
“Over five decades the Range Rover has evolved into the most desirable luxury SUV in the world. Its peerless combination of sophisticated design, refinement and capability has struck an emotional chord with customers all over the globe,”says Prof. Gerry McGovern Obe, Chief Creative Officer of Land Rover.
Four examples were given to Joshua to play with, as he learned to navigate the slippery 260m-diameter steering pad and negotiate the various ice tracks carved into the frozen lake. These cars are as follows: