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Ratings: Virtual ACM Awards on CBS Hit All-Time Lows in Key Demo and Viewers

CBS’ 55th annual Academy of Country Music Awards hit all-time lows in both TV ratings and total viewers on Wednesday, the first (and hopefully last) time the ACMs went virtual. However, CBS still managed an easy primetime win against its broadcast competition. Hosted by Keith Urban, last night’s ACM Awards drew a 1.0 rating in the key adults 18-49 demographic, down from the previous low of 1.6 that 2019’s show — which aired on a Sunday — put up. Also Read: 2020 Academy of Country Music Awards: The Complete Winners List In terms of total viewers, the show scored 6.589 million viewers, the smallest audience the show has seen since its former record low of 9.275 million in 2007, when the show aired on a Tuesday for the third year in a row. CBS was first in ratings with a 1.0 rating/7 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 6.6 million, according to preliminary numbers. The ACM Awards aired from 8-11 p.m., filling primetime. Also Read: Drew Barrymore's Daytime Debut Does Fine in Ratings, But Falls Behind Tamron Hall's Andrew Gillum Interview NBC, Fox (which aired only reruns) and Univision tied for second...

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