For Some Reason, a Chinese Hook-Up App Has Made a Music Video About the Dangers of Hooking Up [VIDEO]
Getting tied up by a girl who’s into Fifty Shades of Grey, losing a kidney, getting an STD, ending up on the front page of a tabloid. Such are the dangers of modern day dating to be seen in a new music video from Chinese startup Guanxi.me. The video (embedded below) is called ‘Don’t Hook Up’ and, perhaps ironically, comes from the makers of a location-based dating app. Yes, its own app could be used for hook-ups, but the idea is that it’ll help you find a better class of dinner date.
The slickly-made music video also serves to point out that the Guanxi.me app (pictured) has pivoted in the months since it took series A funding from Singapore-based SingTel Innov8. Back then it was a straight-laced business networking app, but now it looks more like a local dating app in the mold of the wildly successful Momo. While there might be more potential users in being a dating app, it’s also much more crowded a market than the app’s previous domain. Anyway, check out the ‘Don’t Hook Up’ music video and let us know in the comments if you think it’s a good sell for the social app:
(Video link for mobile readers; Youku link for those in China) Grab the app for iPhone or Android from the Guanxi.me homepage.
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