Chanel Promotes Three Executives in U.S., France

Chanel has promoted Joyce Green to managing director of Chanel France, effective in January 2024.

Green is currently general manger of fashion at Chanel in the U.S. and part of its management committee.

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Green succeeds Frédéric Bocquillon, who is to assume new responsibilities “to be announced in due course,” Chanel said.

Green first joined the Chanel’s U.S. operations in 2007 as senior vice president, fragrance and beauty sales and client development, eventually leading the makeup marketing team before moving to fashion as senior vice president of multi-brand retail. She has been general manager of fashion since 2016.

“Throughout her tenure, she has implemented strategic plans focused on brand image and performance across the fashion and (fragrance and beauty) divisions,” Chanel said in a statement provided to WWD. “She has built highly effective and diverse teams, resulting in excellent market performance. Most recently, she has led cross-functional teams in bringing digital innovation to the U.S. market, the opening of the Beverly Hills boutique, as well as continuing to strengthen client experience, overseeing strong gains with clients and brand equity.”

Rebekah McCabe, a veteran of Chanel’s communications office in New York, is to succeed Green as general manager of fashion for the U.S. market, also effective in January.

Joyce Green.
Joyce Green.

McCabe is currently head of creative and brand communications for the U.S., and part of Chanel’s U.S. management committee.

McCabe joined Chanel in 2005 as head of brand communications for all divisions in the U.S., eventually given additional responsibilities leading the artistic direction and store design teams, according to Chanel.

“Rebekah has strongly supported the growth in the U.S. through enhancing brand image and developing exceptional storytelling, events and brand experiences,” Chanel said in a statement shared with WWD. “She has led the development of culture-focused partnerships with major organizations such as Museum of Modern Art, the Tribeca Film Festival, and the Academy of Motion Pictures, and created programs championing women’s voices such as Through Her Lens: The Tribeca Chanel Women’s Filmmaker Program.”

McCabe had previously worked at Ralph Lauren.

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