After televising a long-distance cruise and the stitch by stitch knitting of a pullover, Norway is launching its latest slow TV project: following the reindeer migration in Lapland.
Norway has broadcast a series of popular slow TV shows in recent years, delving in extreme detail into subjects ranging from salmon fishing to the art of burning firewood.
"The reindeer (will) decide (the pace) depending on the weather conditions and the grazing possibilities along the way," said Per Inge Asen, one of those responsible for the project at public broadcaster NRK, told AFP.
"There will definitely be a lot of breathtaking views of nature," Asen added.
In a modern world full of instant gratification, high stress and racing against the clock, the slow TV format has proven wildly popular in the Scandinavian country: in 2011, around 3.2 million people watched at least part of the five-day Hurtigruten cruise along Norway's coast -- an astonishing viewership given the country's total population of 5.2 million.
Now, for nearly a week at the end of April, NRK will broadcast almost non-stop the spring migration of the reindeer, who are herded from their winter pastures on the inland mountain plateaux to their summer grazing grounds in the coastal regions.
Drones, camera crews on snowmobiles, and even a camera mounted on one of the reindeer will document the journey of about 100 kilometres (62 miles), travelling at the animals' own pace.
At this time of year, the midnight sun is not yet shining down on Finnmark county, the most northern county in Norway, but the nights are still light enough to be able to broadcast 24 hours a day.