Robert Pattinson for Dior Homme: countdown to the commercial

Dior has released new pictures of its latest fragrance campaign starring Hollywood hearthrob Robert Pattinson days ahead of the release of the commercial film.

With the full advert set to be unveiled this Sunday (September 1), fans of both the classic Dior fragrance and British actor Robert Pattinson, have been treated to another preview of the final images. 

The hotly anticipated film, directed by French filmmaker Romain Gavras (who has shot award-winning videos for M.I.A. and Justice among others), is part of a total rethink of the Dior Homme aesthetic, which was previously represented by fellow Brit actor, Jude Law.

Accompanied by a quote by James Dean -- "Dream as if you'll live forever. Live as if you'll die today," Dior describes the images as "a whole new dynamic and smoldering mood."

One of the images, showing Pattinson carrying his blonde co-star (rumored to be French model Camille Rowe), now has over 10,000 'likes'. We'll have to wait until Sunday for the final film though, which is set to appear on the official Dior Homme fragrance site, http://www.diorhommeparfum.com.


jt/cm

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