Rokt Rolls Out E-commerce ‘Payments Marketplace’

As a way for e-commerce brands to add an additional revenue stream, Rokt has launched a payments solution “to make transactions more relevant to each shopper,” the e-commerce tech company said.

Rokt Payments Marketplace is integrated to the payment page and presents shoppers “with relevant credit card and payment-related offers in a customizable and native placement,” the company said in a statement, adding that the marketplace is an extension of its e-commerce platform and “creates an opportunity for payment providers at a critical moment in the checkout process, when consumers are highly engaged and about to purchase.”

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Bill Barton, chief product and engineering officer at Rokt, said the company’s Payments Marketplace “turns what has long been a major cost center for e-commerce businesses — the payments page — into a profit center. Our latest offering maximizes the revenue opportunity in the payments space by converting static, fixed real estate into a flexible experience that’s tailored to each individual based on the card offer or message they’re most likely to respond to.”

Rokt said Marcus Theatres, Teleflora, OpenSky and Dot & Bo are among the first to launch the payments feature, while Wells Fargo “is among the many payments companies currently running offers through Rokt’s Payments Marketplace,” the company added.

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