Rolls-Royce Q1 global sales spike by 62%, reach record high

Paulo Papa
·2-min read

British luxury carmaker Rolls-Royce, boasted a strong showing for the first quarter of 2021, reporting a significant increase in sales. In the first three months of the year, Rolls-Royce sold 1,380 vehicles, giving the bespoke vehicle manufacturer a 62-percent increase in sales over the same period last year. Sales growth was seen globally, having been the strongest in China, the US, and Asia Pacific.

“Rolls-Royce Motor Cars made a strong start to 2021, reflected today in our first-quarter sales figures, which are the highest in our 116-year history. With robust order books across our product range, particularly for the new Ghost and Cullinan, sales growth in key markets, and Bespoke commissions running at record levels, our business is in excellent shape. We have every reason to be optimistic for the remainder of 2021," said Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars.

Total sales broke the previous record the company set in 2019.

The demand on all of Rolls-Royce's models remained high, particularly the new 2020 Rolls-Royce Ghost, and the super-luxurious Cullinan SUV. According to the BMW-owned luxury car company, they still have their hands full with orders extending well into the second half of 2021.

Rolls-Royce
Rolls-Royce

Similarly, the Bespoke commissions remain at record levels with a number of significant examples already delivered this year, including the full-sized luxury saloons Koa Phantom and Iridescent Opulence Phantom. Likewise, Rolls-Royce has also delivered other bespoke models like their “Colors of Cullinan" collection, the one-off Bentayga Hybrid they finished for a Chinese customer, and the Black Badge Cullinan they commissioned for Ben and Christine Sloss.

"We've responded to recent challenges with our customary boldness, imagination, and inventiveness, underpinned by meticulous planning and a relentless focus on our customers' needs and requirements. Every member of our extraordinary team, at the Home of Rolls-Royce at Goodwood and across the globe, has been crucial to delivering these remarkable results; their skills, talents, commitment, and enthusiasm make us who we are," added Müller-Ötvös.

Rolls-Royce's record-breaking quarter in sales shows that the worldwide economic downturn did not bother the British carmaker. Two of its best-sellers, the Ghost and the Cullinan, aren’t exactly daily drivers. That said, the company remains optimistic for the remainder of 2021 with booming global sales behind its backs.

Photos from Rolls-Royce

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